(NewsNation) — “Can you say Mama?”
Chances are, if you’re a parent, you’ve heard that question being asked by Ms. Rachel, a child educator who’s become one of the most influential creators on the internet.
The YouTuber has millions of fans, both young and old, and has amassed a net worth of $50 million, according to Celebrity Net Worth.
What is behind Ms. Rachel’s $50 million wealth?
Ms. Rachel’s earnings from YouTube
Ms. Rachel (Rachel Griffin Accurso) created “Songs for Littles,” an educational video series for babies and toddlers supporting speech, emotional learning, and language acquisition.
She earns between $10 million to $20 million a year from ad revenue and sponsorships, Celebrity Net Worth reports.
According to Social Blade, her monthly earnings are anywhere between $104,000 and $1.7 million.
Ms. Rachel expands outside of YouTube
Ms. Rachel’s “Songs for Littles” series has expanded beyond YouTube, securing licensing deals with Netflix and smart TV platforms.
When it premiered in early 2025, “Songs for Littles” became the most-watched children’s program on Netflix.
Beyond Netflix, Ms. Rachel also earns income from merchandise, albums, toys, and live shows performed nationwide for families.