(NewsNation) — According to the Daily Mail, Jennifer Lopez has split from her record label BMG after a one album deal that resulted in ‘disappointing sales.’
For the first time in her career, Lopez is considered to be an independent artist due to her lack of affiliation with a label.
However, NewsNation’s Paula Froelich makes it clear this split was not intentional. “If the album had been a success, she would still be with her record label.”
The album, titled This is Me… Now, was the singer’s first studio album in ten years. Advertised as the sequel to Lopez’s 2002 album, This is Me… Then, the album’s lack of success was a disappointment for BMG.
Due to her long hiatus, said Froelich, “BMG was testing the waters. And they tested the waters, and they decided to not go all in.”
According to the New York Post, seven out of her nine total studio albums debuted in the Top 10 of the Billboard 200. In stark contrast This is Me… Now debuted at No. 38. This was despite Jennifer Lopez putting $20 million of her own money into the album’s promotion.
After the album’s release, Lopez struggled with selling tickets to her latest tour. Reportedly cancelling her entire North American tour last year due to struggling ticket sales, the singer has since been performing smaller venues in countries including Turkey, Kazakhstan, and Alabania.
Her modified tour, titled ‘Up All Night,’ has not been a success. Despite performing just 19 shows, fans have voiced their disappointment regarding Lopez cancelling and rescheduling tour dates last minute. After Lopez moved her Egypt concert date from July 4th to July 30th, outrage among Lopez’s sparked.
As one fan angrily commented in an Instagram post, “she has changed the poster four times already. It’s not that serious anymore. The scam of the century!”
Reportedly, the residency is Lopez’s attempt to make a comeback after her lack of ticket sales last year. “No one wanted to commit to a long run of shows after what happened last year,” one expert told Froelich. “This is dipping her toe in, seeing if she can sell out not just over New Year’s, which is high traffic, but in March. That will be very important.”
So far, sales for the residency have been disappointing, with Ticketmaster showing ample availability in most sections for all tour dates. However, an intense Q4 marketing campaign for ‘Up all Night,’ of which there are hefty rumors, could spark a comeback for the newly independent artist.