(NewsNation) — Kanye West’s wife, Bianca Censori, is alluding to the launch of a new brand.
On Tuesday, the model took to her Instagram Stories to tease the business venture, sharing a link to her website, which reads, “Coming October 13.”
While she did not reveal what the company will sell, The Daily Mail reports it will be a fashion brand called “Bianca.”
Since marrying West, who now goes by Ye, Censori has routinely been spotted wearing provocative clothing, often appearing partially naked.
The “College Dropout” rapper and Censori appeared at the Grammys in February, where the Australian model wore a sheer dress that exposed her breasts and other private parts.
MILAN, ITALY – FEBRUARY 23: Bianca Censori attends the Marni fashion show during the Milan Fashion Week Womenswear Fall/Winter 2024-2025 on February 23, 2024 in Milan, Italy. (Photo by Arnold Jerocki/Getty Images) 
Kanye West, left and, Bianca Censori arrive during the NFL Super Bowl 58 football game Feb. 11, 2024, in Las Vegas. (AP Photo/Mark Von Holden) 
LOS ANGELES, CALIFORNIA – FEBRUARY 02: (FOR EDITORIAL USE ONLY) (EDITOR’S NOTE: Image contains nudity) Kanye West and Bianca Censori attend the 67th GRAMMY Awards at Crypto.com Arena on February 02, 2025 in Los Angeles, California. (Photo by Axelle/Bauer-Griffin/FilmMagic)
In response to the backlash, West said that Censori can’t wear anything she wants without his approval, according to The Daily Mail.
Kim Kardashian launches NikeSKIMS
Censori’s tease came a day after Nike announced its activewear line with Kim Kardashian’s SKIM will launch Friday.
Kardashian was formerly married to Ye.
The partnership, called NikeSKIMS, is part of the company’s strategy to attract more female shoppers and regain market share from brands like Lululemon, Vuori and Alo Yoga, which focus more on women, according to CNBC.
The line will launch with three collections — Matte, Shine and Airy — that will be updated seasonally and will feature dozens of styles and pieces that can be worn outside of the gym, the outlet reports.