(NewsNation) — As the end of the year approaches, music lovers will be paying close attention to who will be Spotify’s top artist of the year.
The artists most likely to take the spot are Taylor Swift or Bad Bunny, according to data from prediction market operator Kalshi.
But which artist will declare victory?
According to Kalshi, the artist most likely to be named Spotify’s artist is…
Bad Bunny
Puerto Rican superstar Bad Bunny will be no. 1 on Spotify’s list, according to 84% of bettors.
Bad Bunny, whose real name is Benito Ocasio, is breaking records as a culture-defining artist.
This summer, he had a month-long residency in Puerto Rico that drew over 500,000 fans to the island, reinvigorating its economy.
He is leading all nominees ahead of November’s Latin Grammys, according to the Associated Press.
On Sunday, Bad Bunny was announced as the halftime performer at next year’s Super Bowl at Levi’s Stadium in Santa Clara, California.
“What I’m feeling goes beyond myself,” Bad Bunny said at the time of the announcement. “It’s for those who came before me and ran countless yards so I could come in and score a touchdown… this is for my people, my culture, and our history. Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL.”
Taylor Swift
Bettors think that Swift, fresh off the release of “The Life of a Showgirl,” has an 18% chance to be named the music streaming giant’s top artist.
Whether Swift is named the top artist for Spotify, she’s already made history on the platform hours after the release of her 12th studio album.
“The Life of a Showgirl” has already broken the record as the most-streamed album in a single day in 2025, according to Spotify.
The “1989” singer topped Spotify’s top artist list in 2023 and 2024.