(NEXSTAR) – Beginning later this year, Netflix will be inviting fans to come to its “Houses” and chill — but not in that way.
The streaming service is planning to open its first two “Netflix Houses” in Philadelphia and Dallas later this year, describing each attraction as a “permanent year-round home for fans that’s free to enter and brings some of our most popular shows and movies to life,” according to Netflix.
More specifically, each Netflix House will feature immersive experiences based on Netflix’s most-watched shows, along with a Netflix Shop offering exclusive merchandise and a Netflix Bites restaurant serving food inspired by the streaming giant’s programming.
Netflix says its Houses will be free to enter and “explore,” but guests will have to pay for “ticketed experiences at each location.” A representative for Netflix did not elaborate on which activities would be free for visitors; however, an article published at Netflix.com hints that guests can partake in “engaging photo opportunities” or watch screenings of Netflix programming without paying. The shop and restaurant are also free to enter and browse, the article suggests.
The paid experiences, meanwhile, will vary in price from attraction to attraction.
“Finally, a place where the Netflix story you can’t get enough of becomes something real that you can play, shop and taste,” Marian Lee, Netflix’s chief marketing officer, said in a quote included with a press release issued earlier this year.
Each of the first two Netflix Houses, too, will offer unique experiences for guests upon opening, with different themed attractions.
Netflix House Philadelphia
Opening on Nov. 12, Netflix House Philadelphia — which is actually opening in the King of Prussia Mall in King of Prussia, Pennsylvania — will be anchored by immersive attractions inspired by “Wednesday” and “One Piece,” according to Netflix. The “Wednesday” attraction will offer “games, misfortunes and horrifying surprises” in a carnival-like setting, while the “One Piece” attraction will put visitors into a “high-stakes race to reach a mysterious Devil Fruit,” Netflix says.
The Pennsylvania location will also offer a virtual reality experience with games based on Netflix shows, as well as a mini-golf course incorporating nods to popular programs. An on-site theater will host screenings of Netflix shows as well as fan events.
Netflix House Dallas
Netflix House Dallas is opening at the Galleria Dallas on Dec. 11. The space will be anchored by immersive “Stranger Things” and “Squid Game” attractions, the former of which allows guests to “journey into the ruins of Hawkins” amid the “horrors lurking within,” while the latter offers visitors the chance to play some of the “diabolical games” inspired by the show.
There’s also a game room “packed with physical challenges, immersive story rooms, and retro-style games” at the Dallas location, Netflix says.
Like the Pennsylvania location, Netflix House Dallas will also contain a Netflix Shop and a Netflix Bites restaurant.
Future locations
Netflix has plans to open its next Netflix House on the Las Vegas Strip at BLVD Las Vegas in 2027, but details of the project, or which attractions will be available, have yet to be released. Netflix is already looking at additional cities for future Netflix Houses.
The company also hinted that some of the attractions at the soon-to-open Netflix Houses will be swapped out or augmented with “fresh” experiences from time to time.
Tickets go on sale in October for the Pennsylvania location and in November for the Dallas location, but fans can sign up for email alerts to be reminded. More information about what you can expect while chilling (i.e. visiting) a Netflix House can be found on the official website.