New ESPN streaming service to launch Aug. 21

  • ESPN to launch direct-to-consumer streaming service
  • Unlimited plan includes all linear ESPN channels
  • ESPN signs major deals with NFL and WWE ahead of launch
FILE - This Sept. 16, 2013, file photo shows the ESPN logo prior to an NFL football game between the Cincinnati Bengals and the Pittsburgh Steelers, in Cincinnati. ESPN, Fox and Warner Bros. Discovery announced plans on Tuesday, Feb. 6, 2024 to launch a sports streaming platform in the fall that will include offerings from at least 15 networks and all four major professional sports leagues. (AP Photo/David Kohl, File)

FILE – This Sept. 16, 2013, file photo shows the ESPN logo prior to an NFL football game between the Cincinnati Bengals and the Pittsburgh Steelers, in Cincinnati. ESPN, Fox and Warner Bros. Discovery announced plans on Tuesday, Feb. 6, 2024 to launch a sports streaming platform in the fall that will include offerings from at least 15 networks and all four major professional sports leagues. (AP Photo/David Kohl, File)

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(NewsNation) — ESPN has set Aug. 21 as the release date for its new direct-to-consumer streaming service, ESPN DTC, according to a press release.

The service will be the first time every ESPN linear channel will be available directly to consumers in a separate package. It will offer two plans: unlimited and select.

What the plans will offer

The unlimited plan provides access to all of ESPN’s linear networks for $29.99 per month or $299.99 per year. Channels include ESPN, ESPN2, ESPNU, SECN, ACCN, ESPNEWS, ESPN Deportes, ESPN on ABC, ESPN+, ESPN3, SECN+ and ACCNX. Customers who purchase the unlimited plan at launch will receive a special offer that includes Disney+ and Hulu for the first 12 months.

The plan will offer access to “47,000 live events each year, on-demand replays, studio shows, original programming and more.”

The select plan is essentially a rebranded ESPN+, according to an earlier press release. Current ESPN+ subscribers will be grandfathered into the new program. Those with the ESPN+ bundle will become subscribers of the ESPN select bundle that includes the same content, which still includes Disney+ and Hulu. Pricing remains $11.99 per month or $119.99 per year.

The launch of ESPN DTC will also bring new features to the ESPN app, including “updated multi-view options, integrated game stats, betting information, fantasy sports and commerce and a personalized ‘SportsCenter For You.'”

New licensing agreements

The announcement coincides with major licensing agreements between ESPN and both the NFL and WWE.

On Aug. 5, ESPN announced it will acquire the NFL Network and other media assets owned by the NFL in exchange for a 10% equity stake in ESPN, according to a press release.

“This deal helps fuel ESPN’s digital future, laying the foundation for an even more robust offering as we prepare to launch our new direct-to-consumer service,” said Jimmy Pitaro, chairman of ESPN.

Another agreement with the NFL includes a multiyear NFL draft extension licensing agreement and expanded rights for the new ESPN DTC service.

ESPN DTC will stream “out-of-market NFL preseason games during the 2025 and 2026 seasons. ESPN will also be able to sell and bundle NFL+ Premium, the League’s DTC service that launched in 2022, with ESPN’s DTC service, which gives fans the ability to watch NFL Network and NFL RedZone through the NFL+ Premium offering,” according to a press release

Starting in 2026, ESPN will become the exclusive U.S. home of all WWE Premium Live Events, including WrestleMania, according to a press release.

“Bringing WWE’s flagship events to ESPN’s platform is tremendously exciting. We know the sky is the limit,” said Nick Khan, president of WWE.

Media

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