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(NewsNation) — Now that she’s a billionaire’s wife, Lauren Sanchez Bezos is hanging up her journalism hat and becoming an entrepreneur.
This week, she announced she and her husband Jeff, along with fellow billionaire Michael Dell, are launching a lingerie line with Sydney Sweeney via their investment fund, Coatue.
Coatue has $1 billion worth of funds to invest and is headed up by SoHo House board member and former Snapchat employee, Ben Schwerin.
BEVERLY HILLS, CALIFORNIA – MARCH 02: Lauren Sánchez and Jeff Bezos attend the Vanity Fair Oscar Party hosted by Radhika Jones at the Wallis Annenberg Center for the Performing Arts on March 02, 2025 in Beverly Hills, California. (Photo by Karwai Tang/WireImage) 
SANTA MONICA, CALIFORNIA – APRIL 05: (L-R) Lauren Sánchez and Jeff Bezos attend the 11th Breakthrough Prize Ceremony at Barker Hangar on April 05, 2025 in Santa Monica, California. (Photo by Emma McIntyre/WireImage) 
CAP D’ANTIBES, FRANCE – MAY 22: CAP D’ANTIBES, FRANCE – MAY 22: Jeff Bezos and Lauren Sánchez attend the amfAR gala Cannes 2025 presented by Chopard at Hotel du Cap-Eden-Roc on May 22, 2025 in Cap d’Antibes, France. (Photo by Pascal Le Segretain/amfAR/Getty Images for amfAR) 
TOPSHOT – Lauren Sanchez and US founder of Amazon, Jeff Bezos (not pictured), leave the Aman Hotel in Venice on June 25, 2025. Celebrities in superyachts sail into Venice this week for the three-day wedding party of Amazon tycoon Jeff Bezos and Lauren Sanchez, despite irate locals who say the UNESCO city is no billionaire’s playground. The tech magnate and journalist have reportedly invited about 200 guests to their multi-million dollar nuptials in the Italian city, which are expected to kick off on June 26 and end Saturday with a ceremony at a secret location. (Photo by Stefano Rellandini / AFP) (Photo by STEFANO RELLANDINI/AFP via Getty Images) 
TOPSHOT – Lauren Sanchez Bezos and Amazon’s founder Jeff Bezos (not pictured) leave the Aman Hotel on the third day of their wedding festivities, in Venice on June 28, 2025. (Photo by Marco BERTORELLO / AFP) (Photo by MARCO BERTORELLO/AFP via Getty Images) 
Amazon’s founder Jeff Bezos and spouse Lauren Sanchez Bezos leave the Aman Hotel on the third day of their wedding festivities, in Venice on June 28, 2025. (Photo by Marco BERTORELLO / AFP) (Photo by MARCO BERTORELLO/AFP via Getty Images)
Lingerie won’t be Lauren Sanchez Bezos’ only launch this year: Source
But I’m told lingerie won’t be the only business Lauren will launch this year.
”She and Kris Kardashian are very good friends,” my source said. “Kris was behind Skims, SKKN, Khy, Poosh and every other brand her daughters are associated with — and she is helping Lauren, giving her advice.”
A rep for Sanchez Bezos declined comment, but another friend of the former journalist did note that lingerie isn’t the only business Sanchez Bezos is involved in.
“There will be more,” a friend said. ”Lauren is an active and intelligent woman, her life isn’t just working out and traveling on yachts with Jeff — she has a lot of ideas and the money to implement them now.”