(NewsNation) — Streamer Kai Cenat has built a following online thanks to his comedic antics, gaming streams and reaction content, as well as celebrity guest interviews.
Cenat routinely collaborates with other livestreamers, such as IShowSpeed and Adin Ross. In 2023, Cenat became the most subscribed Twitch streamer of all time.
Cenat, 23, reportedly earned $3 million a year on Twitch before he was banned from the platform for a fifth time.
Cenat is reportedly worth $35 million, according to Celebrity Net Worth.
Kai Cenat’s career began on YouTube
Cenat posted short-form comedic videos on Instagram as a teenager, before joining YouTube in 2018.
He gained 3.5 million YouTube subscribers and more than 250 million views before joining Twitch in 2021.
As a streamer, Cenat has featured several celebrities, such as Nicki Minaj, Lil Baby and 21 Savage.
Kai Cenat lands on Forbes list
Forbes placed Cenat on its list of Top Earners and reported he brought in $8.5 million as of June 2025.
According to the publication, he has one of the highest engagement rates among streamers at 12%.
Kai Cenat endorsement deals
Cenat has landed multiple endorsement deals with major brands in recent years.
He appeared in an ad campaign for T-Mobile with Patrick Mahomes and Snoop Dogg.
Cenat has also collaborated with Nike, Crocs and Chime, according to Booking Agent Info.
Kai Cenat’s Atlanta mansion
Cenat lives in a $2.5 million mansion in Atlanta, according to Home & Texture.
The home boasts a pool, waterfall, limestone flooring and 20-foot ceilings.