Blake Lively’s hair care, booze products bombing amid Taylor Swift rift

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(NewsNation) — The biggest problem for Blake Lively after her fallout with her former bestie Taylor Swift?

Millions of Swifties want nothing to do with any of the products Lively is trying to shill.

Sales of Lively’s hair care line, Blake Brown, and her alcoholic beverage line, Betty Booze, plummeted after Lively started legal action against her “It Ends With Us” co-star, director and producer, Justin Baldoni … but the death knell sounded when Baldoni’s lawyer, Bryan Freedman, made public allegations that Lively tried to force Swift’s hand to protect her own image.

Blake Lively claims haircare brand saw up to 78% decrease in sales

In Lively’s original lawsuit, she claims that sales of her haircare brand, Blake Brown, plummeted by as much as 78% following what she describes as a “social manipulation campaign.”

The filing states: “Based on internal sales projections, the sudden and unexpected negative media campaign launched against Ms. Lively depressed retail sales of Blake Brown products by 56-78 percent.”

It further reads, “This dramatic drop was completely at odds with the high satisfaction scores that Blake Brown products received in the significant consumer testing performed before launch or its initial success after launch.”

But then this week, Puck reported that Target — which carries the Blake Brown line — is seeing precipitous drops in customer sales.

Swifties staying away from anything to do with Blake Lively

This week, Puck reported: “Blake Brown released its first new product since last summer, a hair and body mist, just as Lively was being accused by Baldoni’s legal team of trying to essentially blackmail Taylor Swift—perhaps the most beloved pop star of her generation—into providing Lively with public support or else ‘risk the release of a decade’s worth of private texts between the stars’.”

As I previously reported, the supposed source of Freedman’s is said to be none other than Scott Swift, Taylor’s dad. 

None of this sat well with Swifties, who stayed away from anything to do with Lively. 

A person close to Target told Puck that Blake Brown will do “less than $15 million” in total sales in 2025. Blake Brown “is a non-conversation” at Target, this person added: “It went from a $100 million brand to a $15 million brand.”

‘No one is supporting’ Blake Lively over Taylor Swift: Source

And I am hearing the Betty Booze line, which is still being sold on Carnival Cruises, is also being hurt.

”It’s ironic that one of Blake’s dragons came back to bite her — just like in ‘Game of Thrones,’” my source said. 

“No one is supporting Blake over Taylor — including all of their mutual friends and all of Taylor’s fans. You do NOT try and blackmail Taylor.”