American Girl revealed its 2026 Girl of the Year, Raquel Reyes, a 10-year-old of mixed Mexican American heritage from Kansas City, Missouri, on Sept. 17, 2025, coinciding with Hispanic Heritage Month. The announcement also came as the company prepares to mark its 40th anniversary.
Raquel’s story follows her summer journey to the East Coast for a family reunion, during which she discovers the diary of her great-great-grandmother, Samantha Parkington, a historical American Girl character. The diary, dating to 1906, contains entries on fairness, women’s suffrage, and standing up for what is right. American Girl noted that the connection between Raquel and Samantha is central to her story.
The company said Raquel is a paleta maker, pickleball player, dolphin saver, and dance-party DJ. Her character reflects themes of family, heritage, and animal advocacy, and the brand emphasized the collection encourages young readers to explore these values.
Raquel’s debut was accompanied by in-store experiences at American Girl retail locations, where visitors could engage with her collection and sample menu items inspired by her character. Online, the release included the premiere of the song “Family Forever” on Sept. 19 on YouTube, YouTube Kids, and major streaming platforms.
The 2026 Girl of the Year series marks the 25th year of the program.
The announcement of Raquel Reyes comes amid ongoing national debates over immigration enforcement under President Trump’s administration. Earlier this year, the administration implemented stricter measures targeting undocumented immigrants, including increased border enforcement and raids, prompting widespread discussion across political and cultural spheres.
While American Girl did not comment on the administration or its policies, the timing of Raquel’s debut has drawn attention for its cultural resonance.
The Raquel Reyes collection, intended for children ages 6 and up, includes the doll, story-driven outfits, a vintage-inspired convertible, paleta-themed accessories, and the illustrated paperback “The Diary of Raquel Reyes.” American Girl said the collection is available online and at retail stores nationwide.