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If you’ve ever watched “Jingle All the Way,” you’ll know that you shouldn’t leave it until the last minute to buy the popular toy your kid wants for the holidays. You can avoid unnecessary stress this festive season by doing your shopping well in advance. And part of this is finding the most popular toys of the 2025 holiday season.
Unless your child has made you a detailed list, you might still be looking for the hottest toys to make them happy this Christmas. From Barbies and Kens to LEGO sets and laser tag, we’ve put together a comprehensive list of popular toys that kids will love.
Popular toys from The Toy Insider’s ‘Hot 20’ list
Every year The Toy Insider releases their hot holiday toys list, and this year’s is so fun. From interactive plush companions that respond to every cuddle to elaborate playsets that transform bedrooms into movie sets, this year’s hottest toys would make our childhood selves weep with envy.
Bluey, Bluey and Bingo Supermarket Playset
Sold by Amazon
This delightful grocery store playset brings the beloved Australian Blue Heeler family to life with realistic shopping fun. Complete with a working escalator, authentic supermarket sounds and 15 play pieces, kids can recreate their favorite Bluey episodes while learning about grocery shopping.
Sold by Amazon
Two beloved franchises collide in this collaboration featuring Love-a-Lot Bear transformed into Glinda and Good Luck Bear as Elphaba. These limited-edition plush bears capture the magic of the hit musical while maintaining the classic Care Bears charm that generations have treasured.
Furby, Furby DJ Interactive Toy
Sold by Amazon
Measuring an impressive 32 inches long, this supersized Furby is filled with surprise music, lights, motion sensors and games.
Just Play , furReal Maggie The Feed & Follow Cow
Sold by Target
This interactive toy is one to watch this holiday season. She wags her tail, blinks her eyes, drinks from a bottle and interacts with over 50 sound and motion combos. She even moos and will follow your kiddo around.
Fisher-Price, Imaginext Jurassic World Rebirth Dinosaur Playset
Sold by Amazon
This massive 18-inch T. rex features lights, sounds and realistic chomping motion, with included action figures so kids can create thrilling dinosaur chases.
Melissa & Doug, Simmer & Stir Stovetop Play Set
Sold by Amazon
This set allows kids to wet the play food and watch it change color before their eyes. Use the included olive oil squeeze bottle to change play food from “frozen” to “cooked”.
Best toddler toys this season
MEGA BLOKS , First Builders Toddler Blocks Toys Set
Sold by Amazon
This set includes big blocks perfect for little hands in 10 shapes and nine bright colors. The blocks are easy to grip, stack and pull apart. The set has 80 pieces and features a reusable storage bag to make clean-up easy.
Ms. Rachel Official, Spin Along Learning Wheel
Sold by Amazon
Designed by Ms. Rachel herself, along with early-learning specialists, this toddler toy has three modes: animal sounds, songs and colors, all of which help with language development. Kids can tap the center button to get prompts from Ms. Rachel and then use the windows to find the right answer.
JOYIN , Arcade Basketball Game Set
Sold by Amazon
It’s like having Dave & Busters come to you! Little kids can practice their shot while competing against friends, and you can adjust the stand height as they grow. It’s the perfect addition to a game room or even an outdoor patio.
Squishmallows, Original 10-Inch Bluey HugMees
Every toddler needs a huggable Bluey.
Sold by Target
The super soft cuddliness of Squishmallows, plus the insane popularity of Bluey, will have your toddler squealing with delight. This 10″ plush is part of the HugMees line, so its extendable arms make it easy to hug.
Crayola , Crayon Tub – Limited Edition Colors
Sold by Amazon
There’s a good reason this made the Amazon “Toys We Love” list in 2025. This set of 288 colors includes 8 retired colors, other classic collections like glitter, metallic, colors of the world and bold & bright. Kids will also get mini coloring pages, all tucked away in a tub that’s perfect for taking art on the go.
Koala Diary, Kids Adventurer’s Nature Explorer Set
Sold by Amazon
Older toddlers will love the opportunity to become scientists with this set that has everything they need to explore the outdoors. They’ll get an explorer vest, hat, retractable butterfly net, ventilated bug container, periscope, flashlight, binoculars, multifunctional compass, goggles, magnifying glass, bug tongs and much more.
Orijin Bees , Lovey Coiley Baby Bee
Kids will love playing with this adorable baby doll.
Sold by Amazon
Made in response to a lack of dolls of color on the market, this one is available in several brown skin tones with various hairstyles, colors and outfits. It measures about 12 inches tall and has a cute, realistic face with dimples.
Play-Doh , Kitchen Creations Magical Mixer Playset
Give kids their own mixer, Play-Doh style.
Sold by Amazon
Whether your child is a fan of anything Play-Doh or loves messing around in the kitchen, this Play-Doh mixer is bound to keep them entertained. It has a number of molds to make colorful Play-Doh treats.
Breyer , Magic Unicorns Wooden Stable Playset
Perfect for little unicorn lovers.
Sold by Amazon
Not only does this set include six Breyer unicorns of various colors, but it also comes with a cute wooden stable for kids to store, play with, and carry them around. It’s recommended for ages 4 and up.
Best toys for kids in 2025
Primal Hatch, Jurassic World Interactive Toy Dinosaur & Egg
Sold by Amazon
30K of this hot toy have been bought in the last month! Kids will love watching the egg hatch and seeing a baby dinosaur emerge from the slime. Feed it a steak and use the over 100 sounds and reactions to train it into a friendly T. rex or a vicious predator.
Hot Wheels , Ultimate Dual Dragon Transporter
Sold by Amazon
This new toy from Hot Wheels features a fire-breathing dragon transporter that turns into a two-lane raceway and a detachable dragon that swoops and soars above it all before eating cars for breakfast. Attach cars to the dragon transport to launch them or store up to 20 in the belly of the beast.
Moriah Elizabeth, Giant Georgie Mystery Surprise
If you or your child is a fan of Moriah Elizabeth’s YouTube content, then you can’t go wrong with this adorable set loaded with surprises.
Sold by Amazon
If you know a kiddo who is a big fan of YouTube crafter Moriah Elizabeth, you are going to want to snap up this adorable mystery surprise toy. Each one contains a pocket-size figure of their favorite Moriah Elizabeth characters including Derp, Berry Citrus, Lemon, Flobby, Rosie, Jerry the Cherry, Pickle and Georgie.
Little Feminist, How We Love (A We Celebrate Book): A Board Book
Sold by Amazon
This new release children’s book helps little ones understand that love comes in many forms, including siblings, friends, families with two moms or two dads and more. Children will love the real photographs of all different kinds of families.
Polly Pocket, Polly Pocket x Peanuts Collector Compact
Sold by Amazon
You can grab this adorable and super nostalgic compact for your kiddo, but actually keep it for yourself. It combines iconic characters from Peanuts with Polly Pockets in one super cute compact. The compact includes six micro main character dolls, seven themed accessories, including a Woodstock figure, and four locations from the animated series.
Aphmau, 6″ MeeMeow Mystery Plush 2 Pack Bundle
These mystery plushes are the perfect size for cuddling and collecting without taking up too much space.
Sold by Walmart Skimlinks
Fans of female gamer and YouTube star Aphmau will love this collection of Aphmau MeeMeow plushies. They come in blind boxes, so opening it up for the surprise is all part of the fun. Kids will love to unbox Aphmau Cat, Aaron Cat, Zane Cat, Ein Cat, Kim Cat, KC Cat, Pierce Cat, Noi Cat, Shadow Aaron Cat and Princess Aphmau Cat.
Kids will love solving Batman.
Sold by Amazon
If you are getting gifts for a kiddo who loves puzzles and Batman, this is the perfect choice. It’s a great travel toy to keep you busy at the airport during the harried holidays, or to leave in the backseat of the car for road trips.
Amazon, Delivery Van Ride On Toy for Kids
Kids can load up the delivery van and pretend to be the Amazon guy.
Sold by Amazon
Let your kiddo pretend to be our everyday hero, the Amazon delivery person. The ride-on toy comes with a few of those familiar Amazon boxes and some wooden toys. The seat doubles as a storage area so your child can drive around with their “deliveries.”
Hasbro, Transformers NFL Kansas City Chiefs KC-59
Sold by Amazon
Patrick Mahomes, but make him an intergalactic hero that transforms into an inanimate object. This action figure toy is a great gift for a KC fan. The transformer becomes a football helmet, which means it can go from the shelf to the floor for playtime fun.
The ultimate in pretend play.
Sold by Target
Little kids love to do what they see us doing, and what we do most often is shop at Target. Kids can pretend to be the checkout person, complete with play money and a cash register. It also comes with items to purchase and a Target shopping bag.
MrBeast Lab Store, Lab Mutators, Mutate The Ultimate Beast Mutators
A collectible MrBeast action figure and experiment.
Sold by Amazon
If your household has a MrBeast fan, these action figures are a total must-have. Kids experiment to reveal the MrBeast Lab Iconic Panther. There are four to collect and they have over 20 points of articulation for super creative play time.
Kids will love this digital pet they can actually touch.
Sold by Amazon
It’s a digital pet, but it responds to swipes, tilts and touch, making it a more interactive choice for kids. There are 15 pets in just one pod, so kids can collect them all.
Furby , Gold Glam Interactive Plush
Sold by Amazon
Furby goes glam! The latest version of the interactive toy still has over 600 responses, still lights up, dances and sings and still interacts with other Furbys, but this one comes with its own princess gear: a gold crown, a charm necklace that can be a bracelet for your kiddo and hair jewels.
Best Barbies and dolls this season
Mattel, Barbie Dream Camper Playset with Roof Tent
Sold by Amazon
This playset features seven play areas and more than 60 accessories! Kids can “drive” the camper into the great outdoors to find the perfect campsite, then unfold it to reveal a pop-up roof tent, living room, dining area and bathroom. Catch fish in the pond, chill in the swing chair and grill up burgers using the included color-change dough. We found it easy to assemble and it kept our editor’s 9-year-old off her screen for hours.
American Girl, AG Sisters Wesley Doll
Sold by Amazon
American Girl’s adorable line of AG Sisters dolls are perfect for younger girls and more affordable than the brand’s historical dolls. Wesley comes with her own pink stand mixer and other fun accessories.
Mattel , Disney Moana 2 Fashion Doll
Sold by Amazon
Inspired by Moana 2, this fashion doll has legs that kick, long flowing hair and a bodice that changes color in the water. Take her for a swim, style her hair and get ready for hours of fun.
American Girl, 2025 Glimmering Gold Holiday Collector Doll
Sold by Amazon
This doll is a breathtaking collector’s item decked out for the holidays in a golden metallic mesh gown. This Truly Me doll is wearing a golden metal headband and golden star-shaped earrings with Swarovski crystals in them. The doll comes with a numbered certificate of authenticity.
Fans of the “Barbie” movie might recognize this president.
Sold by Amazon
Another movie tie-in, this Barbie is based on the president from the “Barbie” movie. She has a gorgeous pink dress and a sash that says “President,” and she’s ready to lead the people of Barbie Land.
Mattel , Disney Villains Fashion Dolls
Perfect for kids who always love the villains more than the heroes.
Sold by Amazon
The Evil Queen, Cruella De Vil and Yzma make up this trio of Disney fashion dolls. They’re great for kids more obsessed with the villains than with the protagonists. Each comes with its own stylish outfit.
Barbie, Cutie Reveal Doll & Accessories, Care Bears Series
A Barbie and a Care Bear in one adorable toy.
Sold by Amazon
Gift a Barbie-loving child 10 unboxing surprises in one package. The included surprise bags reveal a skirt, headband, sunglasses, pair of shoes, sponge-comb and matching mini Share Bear.
Play-Doh , Barbie Garden Party Designer Doll
Sold by Amazon
The super-popular collab between Barbie and the iconic and sensory material is back! This Barbie is headed to the garden party, and it’s up to your budding fashion designer to create her outfits. They’ll get a pre-made sheet of Play-Doh to create skirts and shirts, plus enough material to make hairstyles and a tool to create edges and other fashion-forward styles.
Best toys for tweens & teens
POP MART, The Monsters Wacky Mart Series Blind Box Figures
Sold by Amazon
Kids of all ages appreciate a good mystery toy, and this blind box is a fun and trendy option. Featuring The Monsters Wacky Mart figures, your tween or teen will get one figurine out of a possible 12 to add to their collection.
Razor , A 2 Wheel Kick Scooter
Sold by Target
Scooters are back in a big way this year, so if you see this on your kids’ wish list, go with the best—a Razor scooter. They’re made from sturdy aluminum, have a folding mechanism for easy transport, and come in different colors.
Minecraft, 12-inch Posable Steve Toy
Sold by Amazon
Give your kiddo Minecraft’s main character in posable form. This “Steve” is the movie version, portrayed by Jack Black. He’s 12 inches tall and comes with his own Minecraft sword.
Skibidi Toilet, Mystery Figure Collector Series
Hate it or love it, Skibidi Toilet has taken playgrounds by storm, and these figurines are sure to put a smile on your kids’ faces.
Sold by Amazon
You may not understand what or who a SKIBIDI Toilet is, but we promise your tween knows and loves it. These mystery collector figures are 6 inches tall and include eight different characters to collect. This is a 2-pack, so your SKIBIDI-loving kiddo will have a double surprise to open.
Woobles, Crochet Kit for Beginners
Sold by Amazon
A ‘grandma hobby’ that’s back in a big way, Gen Z and Gen Alpha kids will love this crochet starter kit that includes everything from pre-started yarn to hooks, needles, eyes, stuffing and tutorials that will help teens make characters like Pierre, Felix, Bjorn, Jojo, Fred, Kiki, Sebastian, and more.
Sold by Amazon
Give your teens a fun excuse to stay off their screens for a while with this Tetris board game. The set includes the brightly-colored tiles, four grids and the cards needed to see what shape comes next.
Rubik’s Cube, Pulse Cube Light-Up Brain Teaser Puzzle
Sold by Amazon
Give your teen or tween a little brain game to pass the time with this Rubik’s Cube that lights up. The idea is to solve the puzzle before the lights shut off giving kids an engaging non-screen activity that also helps memory.
Wild Republic , Hanging Three Toed Sloth Plush
Cute and cuddly slow little dude.
Sold by Amazon
It’s no secret how cute sloths are, and now your kid could have one of these slow critters in plush toy form. With its Velcro hands, kids can hang it to display it.
Sharper Image , 2-Player Laser Tag
Everything kids need to play laser tag at home.
Sold by Amazon
Kids can get the excitement of playing laser tag without having to go to an arena. This set comes in two-player and four-player options with laser guns and sensor vests for each player. Unlike most sets, the lasers are visible, which can add to the fun.
A new game in the world of Uno.
Sold by Amazon
You might know the card game UNO, but this game combines the iconic look of UNO’s cards with the fun of four-in-a-row. Players can match colors or numbers, making it a more challenging version of the classic four-in-a-row game.
Hasbro Gaming , Twister Air Game
Twister got a high-tech upgrade.
Sold by Target
Forget getting tangled up and falling in a heap on the floor. This new version of Twister brings the fun to a phone, tablet or TV screen. Players have sensors on their arms and legs and follow screen prompts for a range of fun ways to play.
Masters of the Universe , Origins Snake Mountain Playset
Perfect for imaginative play.
Sold by Amazon
This playset has a cool retro look inspired by an old ’80s design. While it’s made for “Masters of the Universe” Origins action figures, it’s also fun for playing with any figures of around 5 1/2 inches.
Best building set gifts
LEGO , Botanicals Happy Plants
Sold by Amazon
If you’ve got a tween or teen who’s “too cool” to build with LEGO, this adorable set from the Botanicals line might make them think again. They’re happy little plants that look great displayed on a shelf or desk, and complex enough that they’ll be a challenge for kids ages 9 and up.
LEGO, Willy Wonka & the Chocolate Factory
Sold by LEGO
One of the most anticipated LEGO sets of 2025 is a world of pure imagination. Willy Wonka’s chocolate factory comes to life, complete with a chocolate river, the infamous ferry boat, candy trees and flowers, and minifigs of all the lucky winners (with their golden tickets, of course), Grandpa Joe, the Oompa Loompas, and the magical man himself.
LEGO , Bluey: Bluey’s Family House Building Toy
Sold by Amazon
This LEGO set is designed specifically for kids ages 4 and up, so it’s perfect for bonding with your ‘Bluey’ fan. It’s got simple instructions for new builders, detachable rooms, a garden and Bluey, Bingo, Mum and Bandit minifigures, plus Chattermax and Jeremy the gnome.
LEGO, Harry Potter Book Nook: Hogwarts Express Building Set
Sold by Amazon
This is LEGO’s first-ever book nook building set. It can be used as bookends, pushed together to be a shelf display or used as a playset. It features Platform 9 3/4, the iconic Hogwart’s Express and of course, Ron and Harry minifigs. This 832-piece set is perfect for master builders and book lovers ages 9 and up.
Miniland , Family Diversity Blocks
Kids can build all kinds of people with these blocks.
Sold by Amazon
With these blocks’ range of skin tones and hair colors, kids can use them to build a diverse range of people. Not only are they fun for little kids to build and play with, they may also help develop fine motor skills.
MEGA , Pokémon Jumbo Pikachu Building Set
A building set for kids who love Pokemon.
Sold by Amazon
Pokémon fans will love building this adorable Pikachu figure. It measures 12 inches high when assembled, making it impressive to display. The set contains 825 blocks and is recommended for ages 8 and over.
LEGO , Star Wars Chewbacca Collectible
Perfect for fans of “Star Wars” and LEGO.
Sold by Amazon
The 2,319 pieces make this Chewbacca model challenging to build, so it’s recommended for those 18 plus. However, teenagers who are LEGO fans shouldn’t find it too much to handle. It looks amazing once it’s built, so any fan of “Star Wars” is sure to love it.
More of the best toy gifts
Game Night Media, CARDJACKED Family-Friendly Party Card Game
Combining luck and devious strategy, this card game is fast-paced and exciting, no matter your age.
Sold by Amazon
Steal from your opponents and bluff your way out of a tough spot in this new game that’s perfect for game night with the kids. Roll the die, snag a card from another player or draw a new one for yourself. Whatever you do, don’t get caught with the lowest card — lose all three lives and you’re out!
Creativity for Kids , The Very Hungry Caterpillar: Ready to Grow Garden
Gardening fun for little kids.
Sold by Amazon
If your little one is interested in gardening or growing food, this cute “Very Hungry Caterpillar” set is a great place to start. It contains everything needed to grow chia sprouts. Since they only take three to five days to sprout, kids won’t lose interest before seeing results.
Amazon , Fire HD 10 Kids Pro Tablet
This affordable tablet is great for tech-loving kids.
Sold by Amazon
The ideal tablet for kids aged 6 to 12, it’s affordable yet quick and easy to use. It comes with a 12-month subscription to Amazon Kids+, which offers a range of books, shows, movies and games free with the subscription.
A battery-powered tracing pad that comes with everything a kid may need for tracing at home and on vacation.
Sold by Amazon
Little artists will love this light-up tracing pad. Not only does it make tracing easier, but it also works as an all-purpose lightbox for drawing. This makes it quicker to redraw and refine pieces, helpful when learning to draw.
Game Night Media, Soundtrack Trivia Movie Trivia Game
This soundtrack trivia game is entertaining for the whole family, especially if you’re proud cinephiles.
Sold by Amazon
Ever find yourself humming a tune from your favorite movies? This is the game you’ll want to introduce to the whole family on your next game night! You can select different genres and movie eras, and use the free app to get thousands of hints!
Hot Wheels , Aaron Wheelz Remote-Control Wheelchair
Fun to play with and great for representation.
Sold by Amazon
This remote control toy is based on Aaron “Wheelz” Fotheringham, the Wheelchair Motocross World Champion. Kids can zoom around and perform stunts with this RC toy, just like the real Fotheringham does in his wheelchair.
Ravensburger , Minecraft Labyrinth
Sold by Amazon
The classic search and slide strategy game gets a makeover, featuring one of the most popular computer games for Gen Z and Gen Alpha kids. Pick Steve, Alex or another one of Minecraft’s popular characters to move around the board, looking for openings and hidden treasures. It’s a perfect game night optio for 2-4 players ages 7 and up.
Prices listed reflect the time and date of publication and are subject to change.
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