(NewsNation) — A consumer boycott is set to kick off on Thanksgiving Day and run through Cyber Monday.

The boycott, known as “We Ain’t Buying It,” is asking consumers to hit pause on buying from major corporations. The campaign is organized by some of the groups behind the No Kings protests in June and October. According to the No Kings website, the boycott is targeting corporations that have enabled “the Trump administration’s abuses of power.”

In particular, the boycott’s website notes that the action is being directed at Target, “for caving to this administration’s biased attacks on DEI,” Home Depot for “allowing and colluding with ICE to kidnap our neighbors” and Amazon for “funding this administration to secure their own corporate tax cuts.”

“We are reclaiming our power. We are redirecting our spending. And we are resisting this rise to authoritarianism,” LaTosha Brown, co-founder of Black Voters Matter, one of the groups spearheading this action, told The Guardian.

The five-day boycott is designed to coincide with some of the biggest shopping days of the year, including Black Friday and Cyber Monday, as well as another consumer boycott known as “The Mass Blackout.” This boycott describes itself as a “coordinated economic shutdown” and asks folks not to shop online or in-store, work or stream.

The National Retail Federation reports that a record 186.9 million people are planning to shop from Thanksgiving Day through Cyber Monday this year. The NRF forecasts that “holiday spending is expected to surpass $1 trillion for the first time during November and December.” This comes amid reports that many consumers are planning to spend less this year due to economic pressures.