Affordability is top of mind for Americans this Thanksgiving

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(NewsNation) — As many Americans prepare to sit down this Thanksgiving Day to share a meal with loved ones, they may also see some relief from high grocery prices.

Affordability has been top of mind for many as inflation remains stubborn this month. President Donald Trump has also been touting lower grocery prices for Americans and has said more relief could be on the way.

Costs are a bit of a mixed bag when it comes to Thanksgiving, however. Bird flu has made 2025 a difficult year for turkey farmers, as two million turkeys have died from bird flu in the last three months. One turkey farmer told NewsNation that while bird flu hasn’t affected his farm, they had to raise prices for a different reason.

“I think the biggest cost for us in terms of turkey prices is not the turkey, and not the cost of feed, but it’s the corrugate, it’s my cardboard, it’s my plastic and it’s labor,” Albright Farms owner Jesse Albright said. “Labor is one of the biggest factors that we have when it comes into processing turkeys from leading up to Thanksgiving. And as we continue to drive minimum wages up or, you know, working wages up, it drives the cost of your turkey up.”

It’s a different story nationwide. The American Farm Bureau Federation has found that Thanksgiving meal prices have come down since 2023, when the average meal price for a family of 10 was $61.17 compared to 2025’s $55.18.

The reasons why are complex. Wholesale turkey prices are up, but prices are dramatically lower at retailers, and that points to the fact that retailers are eating some of those costs for consumers. There are also lower prices for some of the sides, like stuffing, but more expensive prices for items like vegetables and sweet potatoes.

NewsNation spoke to some people who say they notice things are higher in price this year, but won’t cut back on some Thanksgiving menu items because it’s a special holiday.

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