Americans to spend 22% more on the Super Bowl this year: Survey

  • Most Americans can expect to spend $142: Lending Tree
  • That’s 22% more than 2024
  • Chicken wing costs are up 7%: Wells Fargo Agri-Food Institute

WASHINGTON, DC – JANUARY 27: Mumbo Sauce Chicken Wings and Bacon and Caramelized Shallot Dip photographed for Food in Washington, DC on January 27, 2025. (Photo by Scott Suchman for The Washington Post via Getty Images; food styling by Lisa Cherkasky for The Washington Post via Getty Images)

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(NewsNation) — Most Americans can expect to spend $142 on the Super Bowl in 2025 — 22% more than last year, according to a report.

The LendingTree 2025 Super Bowl Spending Report survey covers everything from food and fan merch to sports betting.

While 75% of Americans say they plan to watch the Super Bowl, 31% of those who say they’ll watch the game plan to spend less this year. Only 19% of those surveyed said they plan to spend more than last year.

According to the survey, women are more likely to say they’ll spend less this year, with 37% saying so and 13% saying they’ll spend more. Just over 25% of men say they’ll spend less and 25% say they plan to spend more.

Economists with the Wells Fargo Agri-Food Institute pegged the price for a Super Bowl party menu for 10 people at around $139 this year.

A review of data from NielsenIQ, which tracks food scanned at retailers across the U.S., shows that celery and broccoli are the best veggies for dipping this year, as both have seen price decreases. Potato chips, frozen shrimp and cauliflower also have seen decreases.

Chicken wings continue to be a favorite, but they come at a premium this year. They’re up by more than 7%, an increase that reflects not just inflation but also a sustained consumer demand that supports higher prices.

On the beverage front, beer and wine have seen only 2% increases.

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