(NewsNation) — Make-A-Wish International is taking further steps to have a presence in the gaming community.

The nonprofit announced a few weeks ago that it has teamed up with Raptor PR to amplify its presence across the games sector. The partnership’s purpose is to help unlock new opportunities for engagement, awareness, and impact for children with critical illnesses.

“Many of our wish children use gaming as a lifeline to stay connected during their illness,” said April Stallings, Make-A-Wish International.

“We want the games industry to become more aware of how they can help grant wishes and why we need them – and that requires the kind of expertise we know Raptor PR can provide.  Raptor PR brings deep expertise in gaming and strategic communications making them a natural partner to help us achieve our global mission.”

Raptor PR’s Rana Rahman adds, “Our goal is to spark a broader movement, encouraging the games industry to embrace its potential as a force for good and give back in meaningful, sustained ways.”

Make-A-Wish International network granted over 16,000 wishes for children living with critical illnesses last year.