(NewsNation) — OpenAI’s chief executive, Sam Altman, has reportedly declared a “code red” push to improve ChatGPT, its flagship generative artificial intelligence tool.

The task of improving the chatbot will put other projects — including advertisements, shopping and health agents and a personal assistant — on the back burner.

The directive to divert energy came in a memo on Monday, The Wall Street Journal and The Information first reported.

Altman’s aim is to improve ChatGPT’s speed, reliability and scope, and those working on it will hold a daily call on progress made.

The push comes as competitors are catching up with OpenAI’s abilities. Google’s latest model, Gemini 3, passed up ChatGPT in a range of benchmark tests known as “Humanity’s Last Exam.“

The test, created by AI safety researchers, scored Google’s bot 37.5% — indicating PhD-level reasoning, according to Google — while OpenAI’s tech brought home 31.6%.

Evan Schlossman, principal at Suro Capital, told NewsNation that competition and races to innovate are “natural” in such a large, expanding market as AI.

“We are excited to see companies push each other in this space, and think it’s going to result in probably a better product out faster for all users,” Schlossman said. “And we’ll pick up a rate of adoption and speed of innovation that is already at a blistering pace so far.”