(NewsNation) — The popularity of one Chinese-based coffee brand has led it to mark its footprint in the United States despite an ongoing trade war.

Luckin Coffee recently opened its first two locations in New York City after overtaking Starbucks six years ago in China with its focus on catering to a younger generation by utilizing takeout booths and cashless payments.

Customers said they learned about the brand on social media from promotions for discounts and giveaways.

“At Luckin’s NYC store, a regular-price iced latte costs $5.75, compared to $5.95 at Starbucks, but the company is known for frequent discounts,” according to Business Insider.

The brand, which was founded in 2017, has taken the successful formula that Pop Mart and HEYTEA have had by opening stores in the U.S.

Pop Mart already has several stores in New York City but has also secured homes in New Jersey and Connecticut, with a second store coming to the state this fall. The store is the only place for kids and adults to purchase Labubus.

HEYTEA has ballooned with nearly 20 stores in New York, while it also launched in Maryland and Texas in the past two months.