Target is testing digital shelf-unlocking technology for shoppers

  • Target is testing a tech that lets people unlock cases from their phone
  • Chief Stores Officer Adrienne Costanzo announced the move: Bloomberg
  • Other retailers are also experimenting with mobile unlocking

Tubes of toothpaste are displayed behind a locked, plastic barrier to prevent shoplifters from stealing the products at a store in the Manhattan borough of New York on Jan. 31, 2024.

Want to see more of NewsNation? Get 24/7 fact-based news coverage with the NewsNation app or add NewsNation as a preferred source on Google!

(NewsNation) — Target is testing new technology to allow shoppers to lock and unlock store shelves using their smartphones, an anti-theft solution that has been explored by competitors like Walmart.

The tech move was announced during an internal staff call Thursday by Chief Stores Officer Adrienne Costanzo, according to Bloomberg News.

The technology would enable shoppers to the ability to quickly access items without the assistance of a store employee with physical keys, marking a shift in tactics as the company works to curb retail theft.

Costanzo reportedly told staff that the company is “actively testing” this technology and may even extend this capability to its Shipt delivery team members and paid membership program users.

To combat a rise in retail theft in recent years, many stores have begun locking away items in clear display cases that require employee assistance to access. However, long wait times have deterred some shoppers from coming into stores.

If successful, retailers are hopeful that unlocking technology could bring customers back to in-store shopping.

Business

Copyright 2026 Nexstar Broadcasting, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

AUTO TEST CUSTOM HTML 20260112181412