Welcome to “The Scoop” — the ultimate back-to-the-office water cooler cheat sheet, your go-to source for all things everyone really wants to know! Get the latest on everything from the political swamp maneuvering in D.C. and Hollywood drama to jaw-dropping small-town shenanigans from Paula Froelich. Subscribe to her newsletter here.
(NewsNation) — The biggest problem for Blake Lively after her fallout with her former bestie Taylor Swift?
Millions of Swifties want nothing to do with any of the products Lively is trying to shill.
Sales of Lively’s hair care line, Blake Brown, and her alcoholic beverage line, Betty Booze, plummeted after Lively started legal action against her “It Ends With Us” co-star, director and producer, Justin Baldoni … but the death knell sounded when Baldoni’s lawyer, Bryan Freedman, made public allegations that Lively tried to force Swift’s hand to protect her own image.
Blake Lively claims haircare brand saw up to 78% decrease in sales
In Lively’s original lawsuit, she claims that sales of her haircare brand, Blake Brown, plummeted by as much as 78% following what she describes as a “social manipulation campaign.”
The filing states: “Based on internal sales projections, the sudden and unexpected negative media campaign launched against Ms. Lively depressed retail sales of Blake Brown products by 56-78 percent.”
NEW YORK, NEW YORK – AUGUST 06: (L-R) Hugh Jackman , Blake Lively, and Ryan Reynolds attend the “It Ends With Us” New York Premiere at AMC Lincoln Square Theater on August 06, 2024 in New York City. (Photo by Cindy Ord/Getty Images) 
This combination of images shows Blake Lively at the London screening of the film “It ‘Ends With Us” on Aug. 8, 2024, left, and Justin Baldoni at the world premiere of the film in New York on Aug. 6, 2024. (AP Photo) 
Actress Blake Lively attends the LACMA Art+Film Gala at the Los Angeles County Museum of Art (LACMA) in Los Angeles, California, on November 2, 2024. (Photo by Etienne LAURENT / AFP) 
FILE – Blake Lively appears at the screening for the film “It ‘Ends With Us'” in London on Aug. 8, 2024. (Photo by Scott A Garfitt/Invision/AP, File) 
Blake Lively is seen arriving at the CFDA Fashion Awards held at the American Museum of Natural History on October 28, 2024 in New York City. (Photo by Jason Howard/Bauer-Griffin/GC Images) 
LONDON, ENGLAND – SEPTEMBER 17: Anna Kendrick (L) and Blake Lively attend the UK premiere of ‘A Simple Favour’ at BFI Southbank on September 17, 2018 in London, England. (Photo by Dave J Hogan/Dave J Hogan/Getty Images for Lionsgate) 
NEW YORK, NEW YORK – JULY 22: (L-R) Ryan Reynolds, Blake Lively, Gigi Hadid and Hugh Jackman attend the Deadpool & Wolverine World Premiere at the David H. Koch Theater on July 22, 2024 in New York City. (Photo by Noam Galai/Getty Images for Disney) 
GRAPEVINE, TEXAS – JUNE 15: (EXCLUSIVE COVERAGE) Brandon Sklenar, Colleen Hoover, Isabela Ferrer and Blake Lively seen at a surprise screening of IT ENDS WITH US, in theaters August 9 from Columbia Pictures at AMC Grapevine Mills 24 on June 15, 2024 in Grapevine, Texas. (Photo by Eric Charbonneau/Getty Images for Sony Pictures) 
JERSEY CITY, NJ – JANUARY 12: Justin Baldoni and Blake Lively are seen on the set of “It Ends with Us” on January 12, 2024 in Jersey City, New Jersey. (Photo by Jose Perez/Bauer-Griffin/GC Images) 
: Justin Baldoni and Blake Lively are seen on the set of ‘It Ends with Us’ on January 12, 2024 in Jersey City, New Jersey. (Photo by Jose Perez/Bauer-Griffin/GC Images) 
FILE – Blake Lively poses for photographers upon arrival at the UK Gala Screening for the film ‘It ‘Ends With Us’ on Thursday, Aug, 8, 2024 in London. (Photo by Scott A Garfitt/Invision/AP, File) 
Hugh Jackman, from left, Blake Lively, Ryan Reynolds, Tammy Reynolds, and Brandon Sklenar attend the world premiere of “It Ends with Us” at AMC Lincoln Square on Tuesday, Aug. 6, 2024, in New York. (Photo by Evan Agostini/Invision/AP) 
FILE – Blake Lively, left, and Ryan Reynolds attend The Metropolitan Museum of Art’s Costume Institute benefit gala on Monday, May 2, 2022, in New York. Parties are back, and they’ve brought with them the potential for some dress code chaos. White tie, black tie, black tie creative/festive, semi-formal. Pre-pandemic guidelines for attire in an exhausted world more used to sweats and sneakers may take some extra re-entry energy. (Photo by Evan Agostini/Invision/AP, File)
It further reads, “This dramatic drop was completely at odds with the high satisfaction scores that Blake Brown products received in the significant consumer testing performed before launch or its initial success after launch.”
But then this week, Puck reported that Target — which carries the Blake Brown line — is seeing precipitous drops in customer sales.
Swifties staying away from anything to do with Blake Lively
This week, Puck reported: “Blake Brown released its first new product since last summer, a hair and body mist, just as Lively was being accused by Baldoni’s legal team of trying to essentially blackmail Taylor Swift—perhaps the most beloved pop star of her generation—into providing Lively with public support or else ‘risk the release of a decade’s worth of private texts between the stars’.”
As I previously reported, the supposed source of Freedman’s is said to be none other than Scott Swift, Taylor’s dad.
None of this sat well with Swifties, who stayed away from anything to do with Lively.
A person close to Target told Puck that Blake Brown will do “less than $15 million” in total sales in 2025. Blake Brown “is a non-conversation” at Target, this person added: “It went from a $100 million brand to a $15 million brand.”
‘No one is supporting’ Blake Lively over Taylor Swift: Source
And I am hearing the Betty Booze line, which is still being sold on Carnival Cruises, is also being hurt.
”It’s ironic that one of Blake’s dragons came back to bite her — just like in ‘Game of Thrones,’” my source said.
“No one is supporting Blake over Taylor — including all of their mutual friends and all of Taylor’s fans. You do NOT try and blackmail Taylor.”