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(NewsNation) — Alec and Hilaria Baldwin’s much-hyped reality show, “The Baldwins,” may already be struggling to stay afloat. The series, which follows the actor, his wife (formerly known as Hillary) and their large family, premiered last Sunday to lackluster numbers.
Numbers for “The Baldwins” featuring the actor, his “Spanish” wife and their seven children, eight animals and two nannies weren’t spectacular.
According to The TV Ratings Guide, the show garnered only 680,000 viewers (a .68 in the ratings), less than women’s college basketball on ESPN and fewer viewers than what TLC averages per night (849,999).
NEW YORK, NEW YORK – FEBRUARY 14: Alec Baldwin and Hilaria Baldwin attend SNL50: The Homecoming Concert At Radio City Music Hall Red Carpet Arrivals at Radio City Music Hall on February 14, 2025 in New York City. (Photo by Sean Zanni/Patrick McMullan via Getty Images) 
FILE – Actor Alec Baldwin attends his trial for involuntary manslaughter for the 2021 fatal shooting of cinematographer Halyna Hutchins during filming of the Western movie “Rust,” July 12, 2024, at Santa Fe County District Court in Santa Fe, N.M. (Ramsay de Give/Pool Photo via AP, File) 
FILE – This aerial photo shows the movie set of “Rust,” at Bonanza Creek Ranch, Oct. 23, 2021, in Santa Fe, N.M. (AP Photo/Jae C. Hong, File) 
Alec Baldwin attends his manslaughter trial at First Judicial District Courthouse 
Hilaria Baldwin, right, speaks to her husband, actor Alec Baldwin, during his trial for involuntary manslaughter for the 2021 fatal shooting of cinematographer Halyna Hutchins during filming of the Western movie “Rust,” Friday, July 12, 2024, at Santa Fe County District Court in Santa Fe, N.M. (Ramsay de Give/Pool Photo via AP) 
Hilaria Baldwin speaks to her husband, actor Alec Baldwin, during his trial for involuntary manslaughter for the 2021 fatal shooting of cinematographer Halyna Hutchins during filming of the Western movie “Rust,” Friday, July 12, 2024, at Santa Fe County District Court in Santa Fe, N.M. (Ramsay de Give/Pool Photo via AP)
The bigger issue is that most people joined in to see what the fuss was about, and it doesn’t seem like many were impressed, with viewers echoing critics’ rants online.
The fears are the ratings could tank throughout the arc of the show as the couple and their “Baldwinitos” frolic in the Hamptons in between Baldwin’s “Rust” trial (the case is dismissed with prejudice, meaning he can’t be tried again for the death of cinematographer Halyna Hutchins).
As of now, there are no plans to film a second season. Could this be the end of “The Baldwins” before it even begins?